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Hello, I'm Tracy

woman with short gray hair and blue shirt holding a Canon camera

I’m Tracy, I own a T-shirt that says "I'm not going if I can't bring my camera". Holding a camera, anywhere, is my happy place. I was a frustrated artist for decades, moving from charcoal to pastels, to watercolor and oils, I never felt at home with any medium – until the day I picked up a camera and by accident, created an image that would change everything for me and started me on the relentless pursuit of mastery; I had found my creative home.

How would you describe me? I’m an escapee from the corporate world, retiring from an international sales career at the end of 2013, and am now a Dallas - Fort Worth pet, family, and headshot photographer. I've been to every continent; North America, South America, Europe, Asia, Africa, Australia, and as of 2025, Antarctica! 

All my kids have four legs; the current headcount is three dogs but it tends to change quite often with the comings and goings of foster pets.

I'm a retired professional dog trainer (CPDT-KSA), shelter and rescue volunteer and horse-crazy girl. Africa is my favorite place on the planet. I can sleep anywhere (and often do). I love a good romantic comedy and spy thrillers. I'm a voracious reader of just about everything, but especially books about animals. And mountain climbing. Don't know where that last one comes from, but I'm obsessed. 

I believe in love at first sight because I fall in love with every animal I meet. Except spiders. I don’t love spiders. 

Antarctica, The White Continent

Continental landing! I stepped foot on The White Continent (my 7th) on February 26th, 2025, to my right is my friend and traveling companion, Janice.

So much beauty everywhere you looked! This was on our last day of excursions, we visited Cuverville Island to see a large colony of Gentoo penguins.

My Family

We've fostered for several rescue groups over the years and have rescued from Dallas, Irving, Coppell, Lewisville and Operation Kindness, so we've covered the metroplex! 

If you're wondering where the name "Penny Whistle" came from, well it's no accident. Penny was our first furkid and was with us for thirteen years.  I wanted to honor her in some way and loved the idea that a penny whistle was also a children's toy.  My logo was created especially for me by a very talented local artist, Meagan Johnson of Lil' d Dog Works. 

Dallas pet photographer Tracy Allard with her husband and four dogs

Wayne, Gracie, Ginger, Rooney, Tracy and Dingo

We lost Dingo to lymphoma in 2021 and Gracie suddenly in 2023 after a large mass was discovered in her abdomen. A few weeks after her 16th birthday, we lost Ginger very suddenly in September of 2024 after a mass was discovered in her intestines. Rooney is now 5 and we've since added another rescue dog to the pack in late 2023, a Great Pyrenees mix we named Arrow (updated family pictures coming soon!).

My Passions

Apart from my love of animals and support of local rescue groups and shelters, my other passion is involvement with Special Olympics. I'd been a financial supporter for decades, but a few years ago I started volunteering with Coppell Special Olympics; from Basketball in January to Bowling in November, I show up for every sport and event that I can - it's the high point of my week. I prefer to spend time with the athletes, but occasionally I bring my camera when their photographer cannot make an event. 

I want the pictures to match my expectations

"Tracy is a brilliant photographer! Her artistic eye and attention to detail guarantee you will be beyond delighted with your photos."
- Carol C.

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Credentials , Degrees and Awards

I am a Master of Photography, Photographic Craftsman, and Certified Professional Photographer, holding the M.Photog., Cr.Photog., and CPP degrees from the Professional Photographers of America (PPA).

The Master of Photography degree is an achievement of the highest caliber. It means that I've met the standards of excellence set by PPA. I earned this degree in January of 2023 in recognition of superior photographic competence demonstrated through image excellence, advanced education, and service to the profession.

Every industry has its benchmark. The Certified Professional Photographer (CPP) designation is ours. No matter the specialty, the CPP is a fundamental step in mastering the craft of photography. I earned my CPP in 2018 and have maintained the certification ever since through ongoing continuing education. 

The Photographic Craftsman degree is a prestigious achievement that honors individuals who have demonstrated excellence as speakers, writers, and mentors within the photographic industry, as recognized by PPA’s professional standards.

Master of Photography
Certified Professional Photographer
Photographic Craftsman

Nationally & Internationally Recognized

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Voted Best of Photographer Carrollton 2024

Voted Best Photographer Coppell / N. Irving 2024

Affiliations

  • Certified Professional Photographer with PPA
  • Master of Photography with PPA
  • Fully insured member of PPA
  • Member Texas Professional Photographers Association (TPPA)
  • Active member of Dallas Professional Photographers Association (DPPA)
  • Pro member Forth Worth Professional Photographers Association (FWPPA)
  • Member Texas Photographic Society (TPS)
  • Professional Member of Equine Photographers Network
  • Member HeartSpeak.org (helping homeless pets become soul pets)
Professional Photographers of America logo
2nd place dog photographer of the year
Dallas Professional Photographers of America logo
Equine Photographers Network logo
member of professional Texas photographic organization
Texas Photographic Society logo
Heart Speak shelter photography logo

I want to hire a responsive photographer

"Found my photographer and I’ll never use another. Tracy is absolutely incredible. Professional, responsive, patient and extremely talented. So grateful to have a photographer of this caliber in DFW - she even gave us a beautiful gift bag for our first session. She can do it all! Thank you, Tracy!"
- Joelle M.

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Corporate Headshots

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Homemade Dog Food For Your Picky Senior Pup

My Favorite Lens for Pet and Equine Photography

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I want a photographer that goes that extra mile

"I am so glad I decided to get pictures of my Moana before she totally grew up; these are memories that I will cherish forever!! Tracy gets down and dirty to achieve these perfect shots, the hardest part after the shoot was narrowing them down because I really wanted all of the pictures!!"
- Brenda N.

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Unwrapping the Joy

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Portraits

Animal Portraits Family Photoshoot with Dogs Family Photos Senior Pictures Equestrian Portraits

Business

Professional Headshots Commercial Photos Branding Photos

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DALLAS - FORT WORTH FAMILY, PET AND HEADSHOT PHOTOGRAPHER

Info@PennyWhistlePhotography.com | (972) 236-7899 | Studio: 1614 S. Broadway #108 Carrollton, TX 75006
Fetching portraits in Coppell, Las Colinas, Southlake, Denton, Frisco and the greater Dallas - Fort Worth metroplex.
Penny Whistle Photography® is a registered trademark
All photographic content © Penny Whistle Photography 2015-2025
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